Shopping Cart Abandonment: What It Is and the Best Shopify Apps to Recover Lost Sales
Shopping cart abandonment is one of the biggest challenges ecommerce businesses face today. A shopper may browse products, add items to their cart, and even start checkout—but leave before completing the purchase. Any product added to a cart but not purchased is considered abandoned.
The shopping cart abandonment rate measures how often this happens by comparing completed purchases to initiated checkouts. A high abandonment rate often signals issues like high upfront costs, complicated checkout processes, lack of trust, or limited payment options. For Shopify merchants, reducing cart abandonment is critical because even small improvements can lead directly to higher revenue.
To tackle this problem, many merchants rely on abandoned cart recovery apps. Below, we explore some of the best Shopify abandoned cart apps—and why Split2Ship stands out as the most effective solution for checkout recovery, especially in COD-driven markets.
Best Shopify Abandoned Cart Apps
1. Omnisend – Email & SMS Cart Recovery
It is a popular email and SMS marketing tool that includes abandoned cart recovery features. It’s especially useful for stores that want to focus on email-based follow-ups.
Key features for cart recovery:
One-click abandoned cart and browse abandonment emails
Pre-made professional email templates
Automated follow-up emails and SMS
Popups to capture emails before shoppers leave
Free plan with up to 500 emails per month
Best for:
Small to mid-sized Shopify stores looking for affordable email-focused cart recovery.
Limitation:
Omnisend relies heavily on post-abandonment messaging and does not directly solve checkout friction or payment hesitation.
2.Split2Ship – The Best App to Reduce Cart Abandonment
While most apps focus on recovering carts after they’re abandoned, Split2Ship prevents abandonment from happening in the first place.
Split2Ship tackles the core reasons shoppers abandon carts: high upfront costs, lack of trust, and checkout friction.
Why Split2Ship Is the Best Cart Recovery App
Split2Ship allows customers to complete checkout with partial payment or Partial Cash on Delivery, making it easier for hesitant buyers to place an order.
How Split2Ship reduces cart abandonment:
Accept partial payments or Partial COD to lower upfront cost
OTP verification to prevent fake orders and increase trust
Auto-filled customer address for faster checkout
Detailed visibility into cart behavior (see exactly where users drop off)
Lower RTO and cancellations, improving overall order success
Works with any shipping and payment provider
Unlike traditional recovery tools, Split2Ship gives merchants full cart-level insights, including:
Items added to cart
Customer phone number and address
Order status
Exact checkout stage where the user dropped off
This allows merchants to fix checkout issues proactively, not just send reminders after abandonment.
Best for:
Stores operating in COD-heavy markets or selling high-value products where customers hesitate to pay full upfront amounts.
3.Recart – SMS & List Growth
Recart focuses on SMS marketing and list growth to recover abandoned carts. It uses AI-powered personalization and managed services to re-engage shoppers.
Key features:
Automated abandoned cart recovery via SMS and email
AI-optimized message timing and content
Custom popups for email and SMS capture
Advanced analytics and attribution
Best for:
Brands with larger budgets that want managed SMS campaigns.
Limitation:
Recovery happens after abandonment and may not prevent drop-offs caused by payment or trust issues.
4. Recapture – Simple Abandoned Cart Recovery
Recapture is designed for merchants who want a fast and easy setup without complex workflows.
Key features:
Automated abandoned cart and checkout emails
SMS reminders for cart recovery
Ready-to-use campaigns
5-minute installation
Best for:
Merchants who want simplicity and quick results.
Limitation:
Like most tools, it focuses on reminders rather than fixing the root causes of abandonment.
5. CartBoss – SMS Abandoned Cart Recovery
It is an SMS-first solution designed to bring shoppers back using real-time, personalized messages.
Key features:
Automated SMS reminders
Personalized offers and discount codes
Auto-filled checkout links
GDPR-compliant messaging
Best for:
Stores that want fast SMS-based cart recovery.
Limitation:
Works after abandonment and does not reduce checkout friction during the buying process.
Why Split2Ship Wins Over Other Cart Recovery Apps
Feature Traditional Recovery Apps Split2Ship
Recovery method Email/SMS reminders Checkout optimization
| Feature | Traditional Recovery Apps | Split2Ship |
|---|---|---|
| Recovery method | Email/SMS reminders | Checkout optimization |
| Prevents abandonment | ❌ | ✅ |
| Partial payment support | ❌ | ✅ |
| OTP verification | ❌ | ✅ |
| Reduces fake orders & RTO | ❌ | ✅ |
| Works before checkout drop | ❌ | ✅ |
Split2Ship doesn’t just recover carts — it converts them before they’re lost.
Conclusion:
Choose Prevention Over Recovery
Shopping cart abandonment is unavoidable—but losing revenue from it doesn’t have to be.
While tools like Omnisend, Recart, Recapture, and CartBoss are effective for recovering abandoned carts after the fact, Split2Ship goes one step further by eliminating the biggest checkout barriers upfront.
If your store struggles with:
COD drop-offs
Fake or cancelled orders
High abandonment at checkout
Customer hesitation to pay full amounts
Then Split2Ship is the most powerful solution to reduce cart abandonment and increase completed orders.
👉 Recover more sales by preventing abandonment before it happens — with Split2Ship.